The 100 most important cut flowers Learn all about cut flowers in the blink of an eye. The front of the card features an illustration and the botanical name, and the reverse shows the English and botanical names, floristry and design facts, and retail information. Everything you need to know as a florist, all … [Read more…]
The best florists from the farthest corners of the globe come to participate in the European Championship in Floristry. And, this year, the Europa Cup will be inspired by music, not just the senses of sight, smell and touch. Florists taking part in the championship’s 6 tasks will have the opportunity to relate to their individual musical preferences, … [Read more…]
Please take also a closer look at our entire Novelties and Backlist 2020-1 here! You’ll find a wide rage of books and magazines for professionals as well as for DIY-fans.
Spring season is coming! Discover the bouquet of spring ideas that we have bound for you in the current issue. We begin with floristry ideas for a spring-like start to the year! As soon as the first heralds of spring become visible, fresh colours should light up the dark winter season (only german texts). … [Read more…]
Our team was once again present at the most important and biggest trade fair, the IPM in Essen, Germany, with a comprehensive and diversified exhibition area. At the heart of this “BLOOM’s WORLD” we showed you the latest trends with all kinds of inspiration for themed presentations and product combinations in the flower shop. There … [Read more…]
The year 2020 starts floristically with the variety of ideas and the inspiring floral designs from the current BLOOM’s VIEW for spring and summer. We present the trends of the year 2020, show new ideas from Easter creations to summer table decorations. Experienced and new masters of their trade show their skills and prove their … [Read more…]