The 100 most important cut flowers Learn all about cut flowers in the blink of an eye. The front of the card features an illustration and the botanical name, and the reverse shows the English and botanical names, floristry and design facts, and retail information. Everything you need to know as a florist, all … [Read more…]
The year 2020 starts floristically with the variety of ideas and the inspiring floral designs from the current BLOOM’s VIEW for spring and summer. We present the trends of the year 2020, show new ideas from Easter creations to summer table decorations. Experienced and new masters of their trade show their skills and prove their … [Read more…]
The best florists from the farthest corners of the globe come to participate in the European Championship in Floristry. And, this year, the Europa Cup will be inspired by music, not just the senses of sight, smell and touch. Florists taking part in the championship’s 6 tasks will have the opportunity to relate to their individual musical preferences, … [Read more…]